ARTWORK > Signs for Runners

We Run the Cold was a public art initiative from Smartwool and Backbone Marketing, in partnership with Denver Arts & Venues, created to urge Denver's winter runners out the door on the days the cold argues against it. Pawlus designed twenty-one signs and integrated them into the existing directional posts along the pedestrian trail in Commons Park.
The signs drew from her own writing, song lyrics, playful turns on familiar phrases, and contributions from runners at Backbone Marketing and from Jennifer and Rob Garber- close friends of Pawlus who live in Denver and run Commons Park year-round and whose presence helped shape the project.

2024